1. Keyword Research & Site Audit
Keyword research is a process of identifying the most important keywords for your website. An audit of the current website for selected keywords will give us a basic idea about what can be improved on your website.
2. On-Page SEO
This step includes taking a look at the website structure, meta tags, meta descriptions, and other technical components in order to optimize for search engine algorithms.
3. Local Citation Building
Having accurate business information on online listings on the web can be as important as having a website. With incorrect information, people will become frustrated when searching for you. During this phase, we will help clean up your Google My Business listing and Apple Maps listing as well as submit your correct site information to major data aggregators that then distribute the information to smaller sites such as Whitepages.
4. Content Optimization
During this step, we will make suggestions and help you build content on your website that aligns with targeted keywords. Content is becoming more important than ever as search engines move from keyword based queries to intent based queries.
5. Social Media Optimization
We'll take a look at your existing social media accounts and help you have consistent information across all sites as well as creating accounts if you need them.
6. Traffic and Ranking Reports
SEO is not all about rankings; it's also about traffic. In our monthly reports, we include information about the keywords we are targeting as well as traffic and quality traffic measures (ex. bounce rate, time on site, ect.). After all, the goal is to get relevant traffic to your website.